Feb 21 2023

Vitality Lincoln Plan Released at Annual Meeting

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The Lincoln Chamber of Commerce has finalized and realized Vitality Lincoln – a strategic plan outlining a vision for Lincoln’s economic future and how to achieve it. After launching the strategic planning process in the summer of 2022, Vitality Lincoln was officially introduced at the Lincoln Chamber’s Annual Meeting on February 22. 

The Lincoln Chamber of Commerce, Lincoln Partnership for Economic Development and Visit Lincoln collaborated with two top consulting firms, Broad Ripple Strategies and DMO Proz, in addition to a 42-member steering committee and 3,500 community members to create this blueprint for our community, which aims to position Lincoln to:

•    Be a growth leader
•    Be a talent magnet
•    Be a recognized destination
•    Embrace collaboration
•    Be business-friendly
•    Be culturally inclusive

The key initiatives of Vitality Lincoln include six areas of focus —diversifying talent, recognizing distinctive destination assets, engaging in targeted economic development, creating vibrant and balanced growth, nurturing and supporting dynamic entrepreneurial systems and marketing Lincoln through compelling image and awareness campaigns. These key initiatives include plans to develop a downtown convention center; establish a career pathway system to connect people and businesses with Lincoln’s workforce; create a network of dynamic mixed-use activity hubs to promote entrepreneurs, arts and neighborhoods; establish an I-80 development corridor and prioritize Lincoln’s East Beltway; create an accelerated infrastructure investment task force and support workforce growth through expanded housing development and early childhood education programs; and so much more.

“Vitality Lincoln is an ambitious agenda for economic growth that addresses Lincoln’s greatest opportunities and challenges,” said Jason Ball, President & CEO of the Lincoln Chamber of Commerce. 

“Vitality Lincoln is the outcome of a robust community-wide development process and will take our community acting in partnership to complete. I want to thank everyone who participated and look forward to engaging in the work with our partners,” Ball concludes.

Visit lcoc.com/vitality-lincoln to read the full report.