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Developing Lincoln's Economic Vitality Strategy

The Lincoln Chamber of Commerce, two top consulting firms, a 42-member steering committee and 3,500 community members outlined a vision for Lincoln’s economic future and how to achieve it. Together, we created Vitality Lincoln. 

Economic Vitality Strategy Steering Committee

Coordinating Committee

Chair: John Olsson - Olsson

Chair: Terry Heimes - Nelnet

Russ Gronewold - Bryan Health

Marc LeBaron - Lincoln Industries

Bob Caldwell - NEBCO, Inc.

Christie Hinrichs - Tabitha

Strategic Planning Committee

Bill Lester - Ameritas

Andy Hunzeker - Lincoln Industries

Diane Temme - TMCO, Inc.

Tom Smith - DA Davidson

Alec Gorynski - Lincoln Community Foundation

Ronnie Green - University of Nebraska-Lincoln

Noah Greenwald - INSPRO

Susie Keisler-Munro - Assurity

John Bergmeyer - OHDBS Law

Shannon Harner - Nebraska Investment Finance Authority

Nate McKown - First National Bank of Omaha

Bryce Morgan - Nebraska Bank of Commerce

Dr. Paul Gausman - Lincoln Public Schools

Quentin Brown - Educare of Lincoln

Sriyani Tidball - Tidball Photography

Lizz Whitacre - Pawlytics

John Goodwin - Malone Center


Dr. Paul Illich - Southeast Community College

LG Searcey - Union Bank & Trust

Kevin Wailes - Lincoln Electric Systems

Jamie Harder - Duncan Aviation

Ben Pankonin - Social Assurance

Kyle Fischer - Relators® Association of Lincoln

Bill Udell - Don't Panic Labs

Clay Smith - Speedway Properties

Tom Lorenz - Pinnacle Bank Arena

John Chapo - Lincoln Children's Zoo

Jennifer Williams - City of Lincoln

Jered Morris - Olsson

Michaella Kumke - Lincoln Food Bank

Pablo Cervantes - Casa Property Management

Tut Kailich - NeighborWorks Lincoln

Connie Edmond - WRL CPA


About Broad Ripple Strategies

Broad Ripple Strategies represents nearly 30 years of experience crafting community and economic development strategies that build consensus, drive investment, and get results. Their experienced team believes “impactful strategies create broad ripples.” Instead of boilerplate plans overloaded with initiatives that are unlikely to be implemented, they identify the catalytic projects and programs that lead to big impacts in communities and organizations. Broad Ripple customizes their strategic planning approach to meet the needs and goals of each client, developing strategies for action by using their knowledge of best practices from their extensive work in more than 60 communities around the United States. 

Interested in learning more? Visit or contact Alex Pearlstein at


About DMOProz

With over 25 years consulting Destination Marketing & Management Organizations, Convention & Visitor Bureaus, Chambers of Commerce, State and Regional Tourism Organizations, DMOProz understands that every destination, every community, every downtown and every community are different. Their team is dedicated to working with DMO CEOs, staff and board of community development organizations to increase the visitor economy and the quality of life in their regions. 

To learn more about DMOProz, visit


Interested in learning more about Vitality Lincoln?  Submit meeting or speaking engagement requests: