Jan 25 2024

UScellular Will Host Lexi Rodriguez Meet and Greet

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UScellular will host Nebraska volleyball libero Lexi Rodriguez as part of its Name, Image and Likeness collegiate athlete partnership. The meet and greet is Sunday, Feb. 4 from 2 to 4 p.m. at UScellular, 5310 O St. in Lincoln.   

Rodriguez is a three-time American Volleyball Coaches Association All-American. She helped the Huskers to a national runner-up finish in 2021 and ’23. The junior is a three-time AVCA All-Region and All-Big Ten First Team selection and two-time Big Ten Defensive Player of the Year.

UScellular has partnered with 23 student-athletes on NIL deals at eight universities for the 2023-24 season. The NIL relationship with these student-athletes draws attention to the company’s Built for US brand campaign by using the theme Official Sponsor of Timeouts. The program includes student-athletes who share videos and photos on their social media channels. 

“NIL partnerships provide UScellular a unique opportunity to create a program that aligns to our values and gives a platform for student-athletes to tell their individual stories,” UScellular Area Sales Manager Eric Puryear said. “Sports are a great way to build strong connections with family, friends and community. We are excited to provide Nebraska volleyball fans with an opportunity to meet Lexi, who is an outstanding ambassador for UScellular and women’s athletics.”